Custom ROI/TCO Model

Hobson & Company will combine our proprietary ROI/TCO modeling and research techniques with your category-specific knowledge. Once we have created a workable model, we will validate critical calculations and assumptions with your partners and customers. The result is a credible, objective model that your sales reps and partners can use to win deals.

Web-based ROI Model

Sometimes used as a teaser early in the sales cycle, a web-based ROI or TCO model can help quickly educate prospects on the value you provide. The web-based model can also be accessed on a tablet or mobile phone so your reps can walk prospects through a guided sales process in real-time.


ROI Sales Presentation

An ROI focused PowerPoint presentation can be used by your sales reps to set up the relevance of ROI and TCO in your category; share how ROI is calculated, and better understand the investment decision. The presentation can be given to prospects so that they can sell the project to internal stakeholders.

ROI Sales Training

Your sales force will leave this seminar well-versed in the concepts of ROI-based selling. They will understand the rationale for and definitions of ROI and TCO. Importantly, they will be able to confidently use your custom-built ROI model in the selling process. Half day seminar.

Case Studies

Add the power of customer experience to your ROI-based selling efforts. We will use your ROI/TCO model with your customers and create a series of one-page case studies quantifying the value your product delivered.

ROI & TCO Whitepapers

Claim thought leadership in your category with a clearly written, exhaustively researched white paper educating customers on the importance of ROI and TCO in the purchase decision, introducing ROI and TCO for your category and positioning your product as the leader.

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