Over Two Decades of Client Success with Value based Selling

Crystalize and quantify your value-story with proven value-selling research and tools.

Reap the benefits of helping your Sales Reps communicate the right story, at the right
level of detail with the right level of social proof:

Increase Deal Sizes

(2-6x)

Improve Win Rate

(+5-15%)

Avert Discounting

(from double digit to zero)

Drive Renewals

(increase retention rates)

“

Everybody wants to sell on value, but nobody architects it the right way. We need to train reps to tell these value stories and that's exactly what we have here [with the Hobson tools].

It's really about storytelling… the art of what they do is combine the qualitative and quantitative part of storytelling.

—Client CEO

Honing Your Technology Value Proposition

Our approach helps elevate your messaging from what you do to what it means for your customer's business. From proven SaaS offerings to enterprise software, our clients benefit from our disciplined approach to customer value validation.

Client Testimonials

More than just an ROI calculator, they delivered a new understanding of the value we create for customers, the story that brings that to life, and the sales curriculum and training that is critical to our success.

EVP Marketing, Field Service Management Tools

Our win rate doubled, and sales cycle is now 30% faster. Buyers previously didn't know how to make the business case, now they're selling ROI on our behalf

CRO, Privacy Incident Management Software

By showcasing and defending the breadth of value our solution provides, we closed a key deal at a price that was 5 times greater than our initial quote.

CEO, Hospitality Software

EVP Marketing, Field Service Management Tools

Our win rate doubled, and sales cycle is now 30% faster. Buyers previously didn't know how to make the business case, now they're selling ROI on our behalf

CRO, Privacy Incident Management Software

By showcasing and defending the breadth of value our solution provides, we closed a key deal at a price that was 5 times greater than our initial quote.

CEO, Hospitality Software

Buyer Testimonials

The top 3 benefits are spot on to what we have seen. The model is genius — I love this and have never seen anything like it before.

VP Investment Services, Investment Accounting Analytics Client

The model is more thorough than ROI calculators I've seen from other vendors; the little extra time to fill it out makes the outputs so much more accurate.

Marketing Manager, Data Integrity Mgmt. Client

I wish we had this model years ago when we were evaluating [Client]; it makes it so much easier to talk about ROI.

VP Fleet Services, Transportation Software Client

How can we help?

If you need a highly effective and professional approach to ROI-based selling, we would love to hear from you.

Custom ROI/TCO Model

Web-Based ROI Model

ROI Sales Presentation

ROI Sales Training

ROI Case Studies

ROI&TCO Whitepapers

Join the hundreds of clients who value the discipline of the H&C approach.